Grant Thornton UAE has highlighted Nader Sabry and More Revenue, Please as the book reaches senior CEOs and CFOs across the UAE.
At a time when leadership teams are being asked to balance growth, margins, capital discipline and execution, the question of where the next source of revenue will come from is becoming harder to ignore.
Hisham Farouk, CEO of Grant Thornton UAE, puts the opportunity simply:
“Growth does not always require a new strategy or major transformation. Often it comes from unlocking more value from what already exists within the business. More Revenue, Please provides leaders with practical ways to do that.”
— Hisham Farouk, CEO, Grant Thornton UAE
That idea sits at the heart of More Revenue, Please.
Growth is often associated with something new: a new market, product, acquisition, channel or major transformation.
But businesses can also create meaningful growth by looking more closely at what they already have — their customers, pricing, assets, partnerships, capabilities, channels and existing commercial activity.
500+ Revenue Moves
More Revenue, Please gives CEOs, CFOs and commercial leaders access to 500+ practical revenue moves across five areas:
- Create new revenue
- Unlock hidden revenue
- Accelerate existing revenue
- Expand what is already working
- Protect revenue that might otherwise be lost
The value is not in trying to execute hundreds of ideas.
It is in finding the few opportunities that matter most to the business, prioritising them and moving them into action.
The book includes a 60-day execution framework to help leaders take selected revenue opportunities from idea toward implementation.
Why This Matters to CEOs and CFOs
Growth is no longer something that can sit neatly inside sales or marketing.
For CEOs, it is an enterprise-wide issue.
For CFOs, it increasingly intersects with pricing, margins, capital allocation, asset utilisation, customer value, partnerships and the return being generated from capabilities the organisation already funds.
That creates another question alongside cost and efficiency:
What are we already paying for, owning, doing or serving that could generate more revenue?
In a more demanding business environment, being able to answer that question well can matter considerably.
And the answer does not always require a large transformation.
Sometimes it starts with seeing the existing business differently.
From More Revenue, Please to Growth Science
More Revenue, Please is part of Nader Sabry’s broader work in Growth Science — a system of tools, frameworks and programs designed to make growth more deliberate, measurable and repeatable.
The philosophy behind the work is:
Find the growth. Build the system. Make it uncopyable.
The book tackles the first challenge directly: giving leaders more places to look for growth and a practical way to identify which opportunities deserve action.
As Sabry puts it:
“When growth gets harder, the first place I look is at the revenue already sitting inside the business.”
— Nader Sabry
The objective is not more ideas.
It is finding the right growth — and acting on it.
About More Revenue, Please
More Revenue, Please is a practical revenue growth playbook for CEOs, CFOs, finance leaders and commercial executives.
It brings together 500+ revenue moves, tools for identifying and prioritising opportunities, and a structured 60-day execution framework for turning selected opportunities into action.
As the book reaches more senior leaders across the UAE, its purpose remains straightforward:
Help leaders see revenue others miss — then do something about it.
Explore More Revenue, Please
Source
Grant Thornton UAE — original LinkedIn feature
Additional comment provided by Hisham Farouk, CEO, Grant Thornton UAE.
