There's a conversation that happens in boardrooms more often than most CFOs want to admit.
Revenue is flat. Or worse, declining. The instinct — almost universal — is to hire more salespeople, launch a new product, or chase a new market. The board wants action. The CEO wants a number. And the CFO is left holding a model that doesn't add up.
But what if the problem wasn't what you were selling? What if it wasn't who you were selling to?
What if the revenue was already there — sitting untouched inside the business you already have? In most businesses, five specific commercial gaps account for the majority of hidden revenue loss — and none of them require a new salesperson to close.
The $2.5 Million Nobody Noticed
EY research shows that revenue leakage in a typical business runs at 1–5% of EBITDA annually. On a $50 million business, that's up to $2.5 million gone before anyone notices. Not lost to a competitor. Not sacrificed to a downturn. Just… leaked. Quietly. Consistently.
Gartner confirms that stalled revenue growth is the number one pressure CFOs face today. Not cost control. Not talent. Revenue.
Yet almost every solution on the market tells the same story: find new customers, sell more, grow the top line through acquisition. It's the only play most businesses know. The problem isn't ambition. It's where people look.
The Revenue Is Already In Your Business
I've spent years working with CFOs, finance directors, and commercial leaders across SMEs and mid-market businesses on one specific problem: unlocking growth that's hiding in plain sight.
The pattern is remarkably consistent. Companies sitting on unpriced value. Customers ready to spend more who never get asked. Revenue cycles slower than they need to be. Assets generating nothing when they could generate something. Contracts leaking margin every quarter without anyone tracking it.
None of this requires a new product. None of it requires a new salesperson. It requires a structured, quantified approach to finding what's already there — and turning it into a number you can take to the board.
That's exactly what I've built.
Introducing More Revenue, Please: 500+ Ways to Grow Revenue Within 60 Days
More Revenue, Please is the definitive revenue growth playbook for CFOs, finance leaders, founders, and commercial executives who want to find, unlock, and protect revenue — fast.
Book 4 in the Growth Science series, it brings together 520 specific, executable revenue ideas across five commercial dimensions — a complete system for growing revenue within 60 days without hiring more salespeople or launching new products from scratch.
The Five Dimensions of Commercial Growth
Every revenue opportunity in your business falls into one of five categories:
- Create — New offers, new products, new monetisation models, new commercial assets, new business lines. Revenue that doesn't exist yet but could.
- Unlock — Upsell, cross-sell, repricing, reactivation, underused asset monetisation, bundling. Revenue that exists but isn't being captured.
- Accelerate — Prepay structures, billing speed, sales cycle compression, activation speed, pull-forward offers. Revenue that's coming anyway — just slower than it needs to be.
- Expand — New channels, new segments, new geographies, frequency growth, customer acquisition. Revenue that scales what's already working.
- Protect — Churn prevention, renewal protection, discount control, margin protection, delivery reliability. Revenue you have but are quietly losing.
Most businesses focus on one or two of these. The highest-performing ones work all five simultaneously — with a structured system, not instinct.
What You Get Inside the Book
- 520 ready-to-use revenue strategies — each with the business case, execution steps, ownership map, and risks to manage.
- The Painkiller Gap Model — calculates the exact cost of your revenue problem and builds the board-ready business case to solve it.
- The Revenue Prioritization Matrix — narrows 520 ideas to your top three based on speed, impact, and effort.
- The Revenue Playbook Builder — sequences your priorities into a commercial plan your whole team can execute.
- The 60-Day Revenue Sprint — converts your top priority into a time-bound, owned, measurable result with a number you can defend to the board.
The Revenue Is Already There
The businesses that consistently grow revenue don't have better salespeople or luckier timing. They have better systems for finding, structuring, and capturing what's already available to them — and committing to a specific number within a defined window to deliver it.
The revenue is already in your business. This book helps you find it, structure it, and put a number on it.
More Revenue, Please — 500+ Ways to Grow Revenue Within 60 Days is available now in paperback and hardcover.
Nader Sabry is a growth scientist, HBR Arabia contributor, and author of the Growth Science series.
